Avid Amiri has served a business practitioner and technologist in the internet segment for over 10 years. He has consulted for a wide variety of clients and his skills are actively sought out for website appraisals and valuations. Apart from holding an MBA from Cornell University, Mr. Amiri has spent years involved on a professional level as well at an academic level as an Associate Graduate Professor at the Gore School of Business at Westminster College. His experience includes determining intrinsic values for web assets both in the traditional ecommerce space, as well as in the affiliate, subscription based, and Adsense markets. Mr. Amiri uses a combination of valuation techniques to identify the most accurate values for web related businesses, which include standard market approach based valuations as well as a more organic, cost based valuations. A standard market approach utilizes analysis determines the fair market value of an asset based on a group of peer assets or comparable sites. This is one of the most common valuation techniques and tends to be the most pervasive within the secondary markets. The market approach typically assesses both cash flows and gross revenues in order to come up with a basis for valuation. A standard industry multiple may be applied to these revenues and cash flows to determine value. Amiri comments that multiples may fluctuate on the basis of a series of qualitative and quantitative metrics. These might include general industry trends, site specific performance (i.e. revenue growth and decline), inorganic versus organic traffic generation as well as a myriad of other factors. A cost based approach may be applied to younger assets, where the cost of the development serves as the basis of any valuation. Note, this valuation technique involves a survey or assessment of the cost of development for 2 or more web companies to produce a comparable asset in terms of coding, software, web design and optimization. For more information, please contact Avid Amiri. NOTE: Mr. Amiri is no longer accepting new clients and any client work is by his invitation only.
Organic traffic is traffic produced by natural search engine results. This traffic is generated as a result of website optimization or "SEO". Many techniques can be used to accomplish develop SEO. This may include link generation, directory submissions, or other forms of "on site" optimization. This "on site SEO" may include meta tag or meta description adjustments, key word stuffing, or other strategies designed to artificially boost the rankings of a website. However, Google, Yahoo and Bing are looking at over 200 different coefficients, they are constantly rolling new versions of their algorithm and the purpose of these algorithmic changes are to screen out what they may perceive to be a "spammy" websites or websites performing just this kind of optimization. The central directive of any website then become an authority URL. Therefore one should not attempt to consistently to "cheat" or bypass the search engines but to develop a site with the right underlying attributes or a site that is delivering the "most positive user experience" to a search engine user for any given search term. These attributes fall under the rubric of "underlying platform strength". This is when a site naturally deserves its rankings and provides the best possible results for any key term. There are a series of drivers that accelerate the platform strength or robustness of any website to enhance a websites organic traffic and search engine rankings. For more information, contact Avid Amiri. Note: Avid Amiri is no longer accepting new clients at this time. New clients engagements are by invitation only.
Avid Amiri has served as a notable speaker, business practitioner, and academician within the internet space for over 10 years. In addition to his professional engagements, he is an active skier and athlete and enjoys rock climbing in Moab, Utah or kitesurfing in Hawaii. He is also involved in foster and rescue activity for homeless or abused animals and lives with a foster pet that he has adopted. He also dedicates time to speaking on a courtesy basis to new internet entrepreneurs as well as to coach first time website owners. Apart from his MBA from Cornell University, Mr. Amiri holds a Masters ABT in Political Philosophy and is conversant with the works the ancients, such Plato, Socrates, Pythagoras, Anaximander et al as well as John Locke, Jeremy Bentham and John Stuart Mill. His work entitled “John Stuart Mill’s Principal of Liberty and the Problem of Ethnocentrism” is available on Google Books and has been referred to one of the most “thoughtful and incisive” commentaries on the issue in peer reviews.
More information on search engine robots and the caching of sites and how this may impact organic traffic coming soon.
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